Indo-Pacific Gecko

The Indo-Pacific Gecko is native to Southeast Asia but is now found throughout Florida, possibly spreading in shipments of palm trees.

The Indo-Pacific Gecko is four to five inches long, grey to brown in color, with a smooth, not bumpy skin.


Elephant Ear…Tropical Feel

Taro…or Elephant Ear….the distinction can be important.  An invasive, non-native species in Florida, one can be eaten and the other…maybe not.  According to the forums, you might want to treat each differently. 

My oldest son finished a short project for us in identifying the source of this plant……and the picture you see is a 7 foot specimen in our back yard. 

20140704-171650-62210846.jpg“Elephant ear and caladium are not edible though they are related to taro.
All parts of the taro can be eaten but “…All parts of the taro plant contain an acrid principle, irritating to mouth and throat, which is due to pointed crystals of calcium oxalate that are present in the plant parts; long cooking destroys their activity…Many kinds are best for their tubers, a few serving for table use (baked or boiled), but most being made into poi…Other kinds are best for sprouts, stalks, or leaves.”


Signs in Nassau County……What is legal or illegal on Amelia Island in Unincorporated Area

Prohibited per 89-1 Nassau County.

…..Portion of Nassau County Sign Ordinance

Signs placed within the public right-of-way, except as photo 2allowed herein, or erected by or at the direction of the local, state or federal governments.

Signs attached to any tree, shrub, plant, utility pole, street light, sidewalk, fire hydrant, bridge or other similar public property.

(Ord. No. 89-1, § 5, 10-11-88)



Remember….all beach supplies are to be removed at the end of each day.  Unattended chairs, umbrellas or cabanas are not to be left on the beach at night and should be packed up at the end of your day.  Turtle nesting is serious business.  Interfering with the only opportunity a female turtle has to reach the beach is, literally, equivalent to killing hundreds of hatchlings…..not to mention, illegal.   

Beach Amelia

Adult female sea turtles can come from as far as the West Coast of Africa to breed and nest on Florida beaches. A typical female may lay 85-120 ping-pong sized eggs in one sitting and repeat this process up to eight times in one nesting season. Once deposited, incubation lasts for approximately two months.

To minimize disturbance to nesting sea turtles, residents and visitors are advised to heed the following tips:

  • Use sea turtle friendly lighting. Use low-power and low-frequency lighting angled downward to the ground. Residents and establishments close to the beach should pay special attention to cover fixtures as much as possible and keep them off when not needed;
  • Refrain from fire and fireworks;
  • Keep the beach clear. Do not litter or leave behind beach equipment. Demolish sandcastles and fill in holes. Consider cleaning up litter spotted around you;
  • Respect zones around nests and on the dunes. Keep back to avoid accidentally stepping on eggs;
  • DO NOT disturb females while they nest. Feel free to observe from a safe distance without making excessive noise;
  • Report sightings to 1-800-404-FWCC. Workers and volunteers can mark off the area to help prevent inadvertent damage; and
  • If you spot a stranded or trapped female turtle call the Florida Fish and Wildlife Conservation Commission at 1-800-404-FWCC.

8th Street Survey

Interested in making a difference?  The City of Fernandina Beach is asking for public input on the future of 8th Street.  

The City is looking for opinions on the future of 8th Street. The City’s Comprehensive Plan directs review of the commercial corridors within the City – 8th Street/Downtown, 14th Street, Sadler Road, and the Main Beach/Seaside Park areas. In addition, the Economic Development Element of the Comprehensive Plan directs evaluating these parts of town as Job Opportunity Areas, and laying the groundwork to introduce new business and employment opportunities to the City. Because much of these areas are built out, policies will primarily focus on redevelopment.
Planning Staff is currently conducting research on potential policies and land use mechanisms to foster and support these directives. These updates will go in the City’s Land Development Code (LDC). Staff has convened a technical working group for assistance in fact-finding and data collection. The work done by the group in gathering this information will help staff in drafting policies going forward.

The group first met in March 2014. Members of the group include an architect, engineer, the County Economic Development Board director, a citizen-at-large, Planning Advisory Board members, a County growth management representative, and a retired economic development professional. All meetings are noticed and open to the public in accordance with Sunshine laws, and all input is welcome. Information on the group and their efforts is available at

The group has chosen to work on 8th Street first. 8th Street, or A1A, is a state road, and portions fall within the City and County. As part of the fact-finding, the group is planning to reach out to 8th Street business and property owners, as well as downtown merchants. City staff and the group members are also very interested in what the entire community has to say about 8th Street. It is hoped that City and County residents, as well as business owners, tourists, and anyone interested in the future of 8th Street will respond. In order to get feedback, the City has a survey available at: The City will have hard copy surveys and a comment board available at the City booth during Shrimp Fest as well.

Based on information and data collected in 2014, staff hopes to draft the updates to the LDC in 2015 and prepare them for Planning Advisory Board and Commission review. Depending on how the working group and staff decide to tackle the updates, the changes may come in sections or as a bundle. Due to the nature of these updates, which promise to be a significant update to the LDC, it’s possible this effort will continue beyond 2015.

For more information, contact Adrienne Burke, Community Development Director, at 904-310-3135 begin_of_the_skype_highlighting 904-310-3135 FREE  end_of_the_skype_highlighting or


Fernandina Beach, FL – Official Website

Consistent Island Branding….Important?

What message are we sending to the tourism industry and can a lack of consistency create a problem?  Not yet, but moving forward, a unified view of the way we promote Fernandina and Amelia Island can make a huge difference.  Going through growing pains is common, but consistent messaging and “branding” if you think of tourism like a product our community sells, will make a huge difference going forward.  Think about the “Aloha” image you have when thinking of Hawaii….or Daytona Beach…..or Seaside Florida….or Key West.  You probably have a vision of what each of these locations should be when you visit, even if there is no personal experience to back up the opinion. 

As an island, we have a unique advantage over most other locations.  The geographic boundary creates an opportunity to brand, but also offers an opportunity to capture traffic once that potential economic impact arrives.    Small town, resort, island, beach destination….we should always consider the image we create and visitor we attract. 

Fernandina Beach mailing address extends well inland, all the way to Amelia Concourse, but if you aren’t a local, do you think Amelia Island or Fernandina Beach, once you cross the bridge?   Everything on the island, in my opinion, is becoming a single brand with diverse experiences……

Strong branding is the core of any decent marketing strategy: it enables differentiation against the competition and allows people to recognize products and services easily. But how does consistency in branding and the way the products are marketed affect the business?

Consistent branding: Don’t mess with it | Trends | Marketing Week

Weekend Plans…..Shrimp Festival on Amelia Island

Downtown Fernandina Beach, called the “Heart of Amelia Island” by locals, is the place to be this weekend.  With food, art, parades, beauty contests, concerts and more, you don’t want to miss a truly great event.  Parking and access is easiest at the Fernandina Beach High School on Citrona Drive.  Just park and take the shuttle right to the entry of the festival…..we started using the service a few years ago and it is worth every penny to park and ride, without searching for parking on the sides of the street. 


The Isle of Eight Flags Shrimp Festival Committee and City of Fernandina Beach along with our Title sponsor Publix would like to welcome all of our visitors to the Festival.  As you enter the downtown area starting at the corner of 8th and Centre Streets make sure you visit our sponsors, the antiques, art and food booths as you stroll down the Historic business district of this fair town.